Resources Library by ANA

Transforming research execution

This paper assesses the opportunity of offshoring for the market research industry.The paper examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.

Catalogue: Global Healthcare 2006

Author: Siraj Dhanani

February 6, 2006

The globalized commercial model

This paper presents an outline and vision of the Globalized Commercial Model and its application to the working relationship between North and Latin America within the context of the marketing research discipline. A framework as well as a paradigm is...

Catalogue: Latin America 2005

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 23, 2005

Expanding market research

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.In the wake of these developments, what else...

Catalogue: Latin America 2005

Author: Sergio Poblete Ortega

October 23, 2005

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference

Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep

Company: Nielsen

September 21, 2005

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference

Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar

Company: Nielsen

September 21, 2005

Communications and bottom line

Neuromarketing - brain wave or brain scam?This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.

Catalogue: Congress 2005: Making A Difference

Authors: Peter Laybourne, David Lewis

September 21, 2005

Research ethics, morality and quality

The early research industry was experimental, experiential and built around key individuals' skills. It is now far too often a 'process' with rules and procedures, resulting in a commoditised context for purchase, use and evaluation.The process has...

Catalogue: Congress 2005: Making A Difference

Author: Neil McPhee

September 21, 2005

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference

Author: Neil Swan

Company: Ipsos MRBI

September 21, 2005

Predicting the unpredictable

Tipping points, viral marketing, the butterfly effect - Marketers today want to understand and take advantage of these 'emergent' phenomena. Outside of marketing research, innovative social and computer scientists have developed a new approach to...

Catalogue: Congress 2005: Making A Difference

Authors: Roger A. Parker, David G. Bakken

Company: Harris Interactive (Europe)

September 21, 2005